The Drivers of Green Practices Adoption in Air Cargo Carriers
DOI:
https://doi.org/10.58837/CHULA.CBSJ.46.1.2Keywords:
Green Practice, Air Transport, Green DriversAbstract
Environmental problems are becoming increasingly severe, and the air transportation industry significantly impacts the environment. Although green practices are available for air carriers, more research is needed to understand the factors that drive their adoption. Therefore, this article aims to investigate the factors that drive the adoption of green practices in air cargo carriers. The researchers collected data from the environmental reports of various airlines and analyzed it using the content analysis method through the lens of institutional isomorphism theory. The results reveal that coercive and normative pressures are the main drivers of green practice adoption in air cargo carriers. In contrast, mimetic pressure was not found to be a significant factor. This article contributes to the current literature by providing a framework for studying airline green practices from an institutional theory perspective and insight into air carriers adopting green practices. The authors also identify the limitations of this study and provide suggestions for future research.
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