Vol. 46 No. 1: JANUARY - JUNE 2024

Research Articles

• The Influence of Perceived Trust, Perceived Value, Perceived Usefulness, and Perceived Risk on College Students' Initial Willingness to Pay for Online Knowledge

  Long Kou, Xuemei Sun

  1-24

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• The Drivers of Green Practices Adoption in Air Cargo Carriers

  Pornwasin Sirisawat, Phutawan Ho Wongyai, Teeris Thepchalerm

  25-36

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• Selling, General, and Administrative Cost Asymmetry in Hypergrowth Private Fintech Firms

  Chawanakorn Thienboonlertrat, Thanyaluk Vichitsarawong

  37-65

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• Optimizing Emergency Medical Services: Cost Reduction and Service Efficiency

  Puchit Phasuktham, Arunrat Sawettham, Kanatkit Thongpool, Panamon Chantabutr

  66-85

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• Say-On-Pay Voting: The Moderating Roles of Executive Pay Misassessment and Pay-for-luck Compensation on CD&A Usefulness

  Wichawadee Racharoenkit, Aim-Orn Jaikengkit

  86-113

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