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  1. Home
  2. Archives
  3. Vol. 46 No. 1: JANUARY - JUNE 2024

Published: 2024-06-24

Research Articles

The Influence of Perceived Trust, Perceived Value, Perceived Usefulness, and Perceived Risk on College Students' Initial Willingness to Pay for Online Knowledge

Long Kou, Xuemei Sun

1-24

PDF

The Drivers of Green Practices Adoption in Air Cargo Carriers

Pornwasin Sirisawat, Phutawan Ho Wongyai, Teeris Thepchalerm

25-36

PDF

Selling, General, and Administrative Cost Asymmetry in Hypergrowth Private Fintech Firms

Chawanakorn Thienboonlertrat, Thanyaluk Vichitsarawong

37-65

PDF

Optimizing Emergency Medical Services: Cost Reduction and Service Efficiency

Puchit Phasuktham, Arunrat Sawettham, Kanatkit Thongpool, Panamon Chantabutr

66-85

PDF

Say-On-Pay Voting: The Moderating Roles of Executive Pay Misassessment and Pay-for-luck Compensation on CD&A Usefulness

Wichawadee Racharoenkit, Aim-Orn Jaikengkit

86-113

PDF
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Creative Business and Sustainability Journal (CBSJ)       
Chulalongkorn Business School, Chulalongkorn University,
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