Published: 2019-03-25

Research Articles

Digital Marketing Strategy and Marketing Performance Evidence from Service Businesses in Thailand

จุฬารัตน์ ขันแก้ว

1-32

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Opportunities and Challenges for Business Consulting in Entrepreneurial Ventures; Interviews Conducted in the E-commerce Startups in Thailand

Karma Jigme, Krit Jarinto, Phiruna Sutthison

54-85

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A Comparative Study of Knowledge Sharing Capability between Commercial Bank and Specialized Financial Institutions

ระบิล พ้นภัย, ชาตยา นิลพลับ

86-114

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The Trust Model of Engagement in Fundraising Campaign

อภิชาติ คณารัตนวงศ์

115-152

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Key Audit Matters: Just Little Informative Value to Investors in Emerging Markets?

Wachira Boonyanet, Waewdao Promsen

153-183

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Academic Articles

Social Media Customer Relationship Management Model Leading to the Creation of Financial Benefits of Business

กุลยา อุปพงษ์, ภูษณิศา เตชเถกิง

33-53

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