Vol. 41 No. 1: ISSUE 159, JANUARY - MARCH 2018

Published: 2019-03-25

Research Articles

• Digital Marketing Strategy and Marketing Performance Evidence from Service Businesses in Thailand

  จุฬารัตน์ ขันแก้ว

  1-32

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• Opportunities and Challenges for Business Consulting in Entrepreneurial Ventures; Interviews Conducted in the E-commerce Startups in Thailand

  Karma Jigme, Krit Jarinto, Phiruna Sutthison

  54-85

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• A Comparative Study of Knowledge Sharing Capability between Commercial Bank and Specialized Financial Institutions

  ระบิล พ้นภัย, ชาตยา นิลพลับ

  86-114

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• The Trust Model of Engagement in Fundraising Campaign

  อภิชาติ คณารัตนวงศ์

  115-152

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• Key Audit Matters: Just Little Informative Value to Investors in Emerging Markets?

  Wachira Boonyanet, Waewdao Promsen

  153-183

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Academic Articles

• Social Media Customer Relationship Management Model Leading to the Creation of Financial Benefits of Business

  กุลยา อุปพงษ์, ภูษณิศา เตชเถกิง

  33-53

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