FACTORS AFFECTING THE ENTERTAIN-ORIENTED PHENOMENON OF FILM AND TV DRAMA IN CHINA
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Abstract
Chinese film industry has experienced years of reformation and development, and has now entered
a new stage of rapid development, but some problems that appeared in the process of transformation
of Chinese film industry has certainly constrain healthy and rapid development of China film industry,
particularly is the Chinese TV drama “entertainment” phenomenon. Through the questionnaire
designation and survey method, the questionnaire is designed to release, investigating and recovering
questionnaires on the Chinese TV drama “entertainment” phenomenon, and then analyzing on various
factors of Chinese TV drama “entertainment” phenomenon by statistical analysis to get the correlation
between various factors and the degree of influence of various factors on the “entertainment”
phenomenon. Finally, on the basis of the correlation and the degree of influence of various factors, putting
forward to strengthen the social responsibility of “ gatekeeper” and promote the socialist core values;
to create a fine TV drama art and improve media literacy and promote diversified development of producer
and business model of Chinese TV drama; to abide the standards of review, strengthen “value
orientation”, respect for history, maintain the original and so on to promote the development of Chinese
film industry in good health.
Article Details
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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