THE IMPACT OF SOCIAL MEDIA ORIENTATION ON EMPLOYEES’ INNOVATIVE BEHAVIOR
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Abstract
Drawing on the conservation of resources theory, this study explored the influence of social media orientation on employees’ innovative behavior and examined the mediating and moderating roles of employees’ work engagement and ICT anxiety. A sample of 537 employees from high-tech enterprises was obtained through a questionnaire survey. Hierarchical regression analysis, mediating effect analysis, and moderating effect analysis were employed for statistical analysis. The results indicate that social media orientation significantly promotes employees’ innovative behavior, work engagement partially mediates the relationship between social media orientation and employees’ innovative behavior, and ICT anxiety has a negative moderating effect between social media orientation and work engagement. This study therefore suggests that managers who recognize the positive potential of employees’ work-oriented use of social media will be able to formulate clear social media usage policies to regulate employees’ behaviors in the workplace and promote work efficiency and innovation.
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