THE CONTENT ANALYSIS AND TREND RESEARCH OF HOT TOPICS IN INTERNATIONAL CHINESE EDUCATION ONLINE SEMINARS (2019-2024)
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Abstract
The convening of the First International Chinese Language Education Conference in December 2019 marked the entry of International Chinese Language Education into a new phase of high-quality development. During this period, Chinese education experts delivered numerous online lectures on this subject for audiences, both domestically and internationally. However, systematic research focusing on the content of these significant lectures remains notably absent. To address this gap, this study collected 211 online lectures on International Chinese Language Education from platforms such as Bilibili and Chinese Plus (2019-2024) as research samples. Employing an integrated methodology of literature review, content analysis, and statistical analysis, it systematically investigated the hot topics and evolving trends found within the lectures during this period. Through unified categorization and statistical analysis, 15 research categories were identified. Building on analyses of quantitative trends, platform distribution, and presenter profiles, the study innovatively distilled 8 core thematic hotspots. Based on the data analysis, 3 targeted recommendations and 8 macro-level suggestions are proposed. This research not only provides novel perspectives and empirical evidence for scholarly exploration in International Chinese Language Education but also offers actionable recommendations for practitioners in the field.
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