The Moderating Role of Business Innovation in the Relationship Between Community Capital and Corporate Social Responsibility through the Sustainability of Social Enterprises
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Abstract
The objectives of this research were (1) to examine the community capital, corporate social responsibility (CSR), business innovation, and the sustainability of social enterprises; (2) to analyze the effects of community capital on corporate social responsibility and the sustainability of social enterprises, and the effect of corporate social responsibility on the sustainability of social enterprises.; and (3) to test the moderating role of business innovation in the relationships between community capital and CSR, and between CSR and the sustainability. It was quantitative research. The sample consisted of 400 executives, entrepreneurs of social enterprises, and managers of social enterprises in Northern Thailand. Participants were selected using purposive sampling. The inclusion criteria required respondents to be policy makers or executives with at least one year of managerial experience. The research instrument was a structured questionnaire. Data were analyzed using descriptive statistics, Covariance-Based Structural Equation Modeling, and moderation analysis with Jamovi. The results revealed that all constructs were rated at a high level of importance. Community capital was perceived as the most important factor, followed by the sustainability of social enterprises, CSR, and business innovation. Structural model analysis indicated that community capital had a positive effect on CSR (β=0.824, p< .001) and the sustainability of social enterprises (β=0.317, p< .001). In addition, CSR exerted a positive effect on the sustainability of social enterprises (β=0.565, p < .001). The results indicate that business innovation significantly moderates the relationship between community capital and CSR (β= -0.035, p=.010). Business innovation did not significantly moderate the relationship between CSR and the sustainability of social enterprises (β= -0.018, p=.203). Business Innovation significantly moderated only the relationship between community capital and CSR, but business innovation was not found to moderate the relationship between corporate social responsibility and social enterprise sustainability.
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