Vol. 8 No. 2 (2024): July - December 2024

View Vol. 8 No. 2 (2024): July - December 2024

Published: 2024-11-26

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Research Articles

FACTORS INFLUENCING CUSTOMER SATISFACTION AND REPURCHASE INTENTION OF ONLINE FOOD DELIVERY SERVICE IN CAMBODIA

Virak Both Dareth, Sunida Piriyapada, Sokha Norng

1-18
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FACTORS INFLUENCING USERS’ INTENTION TO ADOPT TIKTOK THROUGH USER SATISFACTION IN PHNOM PENH CITY

Vichhay Sour, Sunida Piriyapada

19-31
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THE IMPACT OF CORPORATE BRAND COMPETITIVENESS AND SERVICE QUALITY ON CUSTOMER LOYALTY IN USING SMART CLASSROOM PRODUCTS: A CASE OF BEIJING ORIENTAL ZHONGYUAN DIGITAL TECHNOLOGY CO., LTD.

Libo Yan, Chitralada Trisakhon

32-45
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THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON EMPLOYEE PERFORMANCE IN THE CADRE TRAINING AND CONFERENCE CENTER (HOTEL) IN XICHENG DISTRICT, BEIJING

Liang Gu, Chitralada Trisakhonb

46-57
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GUIDELINES FOR THE DEVELOPMENT OF AGRITOURISM MARKETING

Siripatsorn Bhuwakietkumjohn, Panisa Mechinda

58-84
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THE RELATIONSHIP OF ENTREPRENEURIAL ORIENTATION, FOREIGN CUSTOMER TRUST, DISTRIBUTION PARTNERSHIP ON BUSINESS PERFORMANCE-THAI FURNITURE AND HOME DECORATION EXPORT COMPANY

Nataorn Mahatamnuchok, Thanatmet Wacharapibulwong, Watchara Wetprasit, Prasitpon Kengthong

85-93
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ENHANCING CROSS-CULTURAL COMMUNICATION PERFORMANCE THROUGH COMMUNICATION TECHNOLOGY QUALITY

Metinee Rasadaraksa, Sarakul Sukortprommee

94-108
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Book Review

INTRODUCTION INTO DIPLOMACY

Kittisak Wongmahesak

109-113
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