RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW

ฉบับปัจจุบัน

ปีที่ 10 ฉบับที่ 1 (2026): January - June 2026

ดู ปีที่ 10 ฉบับที่ 1 (2026): January - June 2026

เผยแพร่แล้ว: 2026-06-15

Research Articles

LEADERSHIP COMPETENCY, WORK–LIFE BALANCE, AND ORGANIZATIONAL COMMITMENT AMONG ENGINEERING EMPLOYEES IN THAI LOW-COST AIRLINES: THE MEDIATING ROLE OF JOB SATISFACTION

Jidapa Nakhadumrongwut, Orawee Sriboonlue

1-16
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ROLES OF COST MANAGEMENT PRACTICES IMPLEMENTATION OF LOCALLY OWNED HOTELS IN THE SOUTH OF THAILAND

Buntarika Jaikrajang, Teekhatat Thongkul

17-32
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THE RELATIONSHIP BETWEEN DIGITALLY INTEGRATED INTERACTIVE BRAND COMMUNICATION AND ORGANIZATIONAL PERFORMANCE OF A CHINESE LEADING DOMESTIC DOWN COAT BRAND

Min Shao, กนกพร ชัยประสิทธิ์

33-45
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ACCELERATING DIGITAL TRANSFORMATION SUCCESS THROUGH AGILE LEADERSHIP: THE MEDIATING ROLES OF ORGANIZATIONAL AGILITY AND MULTI-GENERATIONAL TEAM MANAGEMENT IN THAI BUSINESSES

Prokchol Ngamsiri, Orawee Sriboonlue

46-58
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GUIDELINES, MEASURES, AND ADAPTATION STRATEGIES TO SUPPORT THE TRANSITION OF COMPANIES TOWARD ESG-BASED BUSINESS

Sanisa Thanikornchot, Anurak Panyanuwat

59-71
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DEVELOPMENT OF COMMUNICATION STRATEGIES AND FACTORS AFFECTING PERCEPTION, UNDERSTANDING, AND COMMUNICATION EFFECTIVENESS OF THE UNIVERSAL HEALTH COVERAGE SYSTEM IN BANGKOK METROPOLITAN AREA

Sitthapawee Thanasottigulnun, Boonyou Khorpornprasert

72-84
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UNDERSTANDING THAILAND’S TOURISM THROUGH THE 4A’S: HOW TOURISM COMPONENTS SHAPE IMAGE AND TOURIST SATISFACTION

Sarayut Nathaphan, Ploy Sud-on, Varang Wiriyawit

85-98
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FACTORS INFLUENCING EXPECTATIONS AND ACCEPTANCE OF DRONE DELIVERY SERVICES: A CASE STUDY IN THAILAND

Pawarisa Em-ot

99-111
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Academic Articles

THE PRICE OF PERCEPTION: MENTAL ACCOUNTING AND MARKET-LEVEL IMPACTS IN RETAIL

Hanadi Suhail

112-122
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Book Review

XI JINPING ECONOMIC MODEL: XINOMICS

Apiwat Phakeenuya

123-124
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