The Designing of the Collaborative Planning, Forecasting and Replenishment (CPFR) Process: A Case Study of Thai Small and Medium Enterprise’ manufacturers in category of Make-to-Stock
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Abstract
This research aimed to study for define the SMEs manufacturers’ operation pattern involved the collaborative planning, forecasting and replenishment (CPFR), identified the problem affect the failure of CPFR, and designed the CPFR that fit for Thai’ SMEs. The participatory action research (PAR) conducted the data collection from 15 companies in 3 industries that consist of automotive components, electronics components, and fast-moving consumer goods (FMCG) then analysis the data by content analysis, qualitative comparative analysis, and analytic hierarchy process methods to designed the CPFR for Thai’ SMEs. The result indicated that the S-CPFR can support and create especially work operation efficiency on order fulfillment, return on assets, and waste cost and time reduction.
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