Developing Strategic Guidelines of E-Commerce Instruction and Management for Beijing Open University
Keywords:
Strategic Guidelines, E-Commerce, Instruction and ManagementAbstract
The research objectives were: 1) to investigate problems and needs of e-commerce instruction and management for Beijing Open University, 2) To analyze strengths and weaknesses of e-commerce instruction and management for Beijing Open University, and 3) to develop strategic guidelines for e-commerce instruction and management. The sample size of 222 students was determined using the Yamane formula to ensure representativeness within stratified random sampling. The 10 teachers and 10 administrators were obtained through purposive sampling at Beijing Open University. The research instruments were questionnaires and questions for focus group discussion. This study employed a mixed-methods approach combining quantitative and qualitative research to identify gaps in e-commerce education and developed strategic guidelines to address these challenges. The content analysis method, percentage, mean, and standard deviation were used to analyze the collected data. The results show that: 1) most respondents rated the problems and needs of e-commerce instruction and management for Beijing Open University at a high level. 2) The weaknesses of e-commerce instruction and management included outdated textbooks and difficulties integrating new technologies with legacy systems, resulting in operational disruptions and inefficiencies. 3) The strategic guidelines of e-commerce instruction and management comprise five strategies: Managing E-commerce Instruction; Skills for E-commerce, Curriculum design and development, Learning Resources, and Technology.
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