Analyzes the Human Resource Development of Ecotourism in Thailand for Chinese Senior Tourists from Multiple Perspectives
Keywords:
Chinese senior tourists, Ecotourism in Thailand, Human resource development, Multiple perspectives, Development strategyAbstract
With the increase in the number of senior Chinese tourists going to Thailand for ecotourism, human resource development is crucial to enhance their tourism experience. By using the methods of literature review, case analysis and questionnaire survey, this study deeply analyzed the current situation and problems of human resource development in Thailand's ecotourism from the four perspectives of culture, economy, society and technology, and proposed multi-perspective human resource development strategies such as cultural integration, economic balance, social adaptation and technology application. It is found that strengthening cross-cultural training, optimizing the cost structure of human resources, improving the adaptability of social environment and promoting the application of technology can effectively improve the tourism experience of Chinese senior tourists and promote the sustainable development of China-Thailand senior eco-tourism market. These strategies provide practical reference for relevant tourism enterprises and management departments, and help to promote the high-quality development of ecotourism in Thailand.
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