ปฏิบัติการทางสังคมกับการนำเสนอชุดความคิดในนิตยสารลาวสมัยใหม่

Abstract

Abstract

               This article presents the relationship between sociocultural practice and presentation of sets of ideas found in modern Lao magazines based on guidelines of critical discourse analysis. The data used in the analysis was gained from three modern Lao magazines; Update, Kwanjai, and Mahachon. to December 2016. The texts for the analysis included cover pages, cover lines, editorials, dialogues, interviews, and advertisements. or social contexts through language patterns that affected the consistency between text creation and sociocultural practice in various forms. It was found that there were two sets of ideas as follows. (1) "Modernity" included the ideas that 1) Lao women have to be "excellent," "hardworking," and "healthy" and that 2) the new generation pay attention to education. (2) "New imagination" included the ideas of 1) the shift from a country of a land lock to be a land link, 2) Modern businesses in the Lao society, and 3) new phenomena of the media in the Lao society. Among these sets of ideas, it was found that the sociocultural practice in the modern Lao magazines helped build acceptance, beliefs, and changes in the society that affected the Lao people’s thoughts and beliefs in various aspects. Moreover, it was found that word selection and modality use were language strategies employed to emphasize and make the sets of ideas more reliable.

 Keywords: Sociocultural Practice, Presentation, Set of ideas, Modern Lao Magazines