แนวทางการพัฒนากระบวนการจัดการท่องเที่ยวโดยชุมชนอ่าวปากบารา อำเภอละงู จังหวัดสตูล

The Guideline of Process Development of Community-based Tourism in Pak Bara Bay Community in La-ngu District, Satun Province

Abstract

Abstract

          This research is a qualitative research department with the concept of studying environment and community-based tourism management at Pak Bara Bay, La-ngu District, Satun Province and Guidelines for Community-Based Tourism Management of Pak Bara Bay, La-ngu District, Satun Province and target groups. There were 29 people used in this study, including those involved in data management, in-depth interview method and group discussion (Focus group discussion). The Pak Bara bay community, La-ngu district, Satun province, found that 1) planning, scheduling and organizing tourism by Pak Bara bay community Pak Bara bay community governing regulations, service pricing, distribution channels, marketing and setting standards for Pak Bara community-based tourism management. Planned training on the side of the management of the travelling group. By the Pak Bara community: safety, marketing, management, management, income distribution management, 3) audit of the performance audit of the bay Pak community tourism. Bara consists of a price check and a security audit. 4) The determination of the flaws from the results of the Pak Bara community tourism audit was based on the results of the audit. Planned and improved. In addition, the guidelines for the development of tourism management process by Pak Bara community, La-ngu District, Satun Province were found in 6 formats as follows: 1) Knowledge development about tourism management 2) Tourism personnel development 3) Tourism management Development of tourism activities; 4) preparation of survey data and assessing the satisfaction of tourists; 5) development of public relations and 6) development of tourism services.

Keywords: The Community-Based, Tourism, The Process of Tourism Management