การจัดการการท่องเที่ยวเชิงวัฒนธรรมแบบมีส่วนร่วมของชุมชน เทศบาลเมืองหล่มสัก อำเภอหล่มสัก จังหวัดเพชรบูรณ์

Community-Based Participatory Cultural Tourism Management in Lomsak Municipality, Lomsak District, Phetchabun Province

Abstract

Abstract

                    The current study aimed to 1) investigate community-based participatory cultural tourism management in Lomsak municipality, Lomsak district, Phetchabun province, 2) identify factors affecting community-based participatory cultural tourism management in Lomsak municipality, Lomsak district, Phetchabun province, and 3) present guidelines for community-based participatory cultural tourism management in Lomsak municipality, Lomsak district, Phetchabun province.

          The study used 373 residents from Lomsak municipality using stratified random sampling and 15 key informants via purposive sampling, including the mayor of Lomsak, entrepreneurs, and community leaders. In addition, the research instruments used to collect the data consisted of a paper questionnaire and an interview form. The statistics used to analyze the data were frequency, percentage, mean, standard deviation, and stepwise multiple regression. The findings revealed the level of the majority of the respondents’ overall opinion toward environmental factors was high ( 3.69, S.D 0.24). When considering each aspect, it was found that they were at a high level in all aspects; the first aspect was natural resources and environment, the subsequent aspects were culture and learning, society, and economy, respectively.     

The analysis of the factors affecting community-based participatory cultural tourism management in Lomsak municipality, Lomsak district, Phetchabun province with stepwise multiple regression indicated that 3 aspects were statistically significant at the .001 level. The standard regression coefficients in descending order were as follows: inspiration (X13) (B = .394), ideological influence (X12) (B = .228), and intellectual stimulation (X14) (B = .143). These three factors explained 69.1% of the dependent variable in community-based participatory cultural tourism management in Lomsak municipality, Lomsak district, Phetchabun province, with a statistically significant level of .001 (F = 274.888, p =.000).

Keywords : tourism, cultural tourism