ความผูกพันต่อองค์กรของบุคลากร : กรณีศึกษามหาวิทยาลัยขอนแก่น

Organizational Commitment : A Case Study of Khon Kaen University.

Abstract

Organizational commitment to an organization is an essential factor in organizational management. Employees committed to the organization are dedicated and work efficiently, creating the best results, and feel a part of the organization to provide sustainable organizational development. The purpose of this study was 1) to study demographic factors and human capital factors that affect employee commitment to the organization of Khon Kaen University and 2) to study the 11 factors that affect employee commitment to the organization of Khon Kaen University. The researcher identifies the sample group in this research as Khon Kaen University personnel who answered the satisfaction and commitment questionnaire of Khon Kaen University personnel. A total of 1,196 people were collected by collecting data in the form of secondary data from the database of the Human Resources division, Khon Kaen University conducted the satisfaction and commitment questionnaire of Khon Kaen University personnel Between 1-30 September 2022. The data were analyzed using multiple regression statistics. The research found that the demographic factors affecting organizational commitment were gender, age, marital status, and place of origin. The human capital factors affecting organizational commitment were educational qualifications. The 11 factors affecting organizational commitment were salary and benefits, job characteristics or responsibilities, colleagues, job security, and Organizational relationship building activities. Therefore, this research suggests guidelines for universities to create a fair compensation system, a system for evaluating actual performance for salary promotion, and more diverse options for using benefits that meet the actual needs of employees. Analyze the job characteristics of each position with individual participation to determine competencies and key performance indicators. Promote the development of effective communication skills, create a team in the organization, encourage staff to have future-oriented skills, provide complete work equipment, create safe working environments with good conditions, and engage in recreational activities that connect people in and outside of the organization.