การใช้สื่อดิจิทัลเพื่อส่งเสริมสุขภาพ

The use digital media to promote health

บทคัดย่อ

Abstract

This research aimed to study exposure Seeking information through digital media As well as knowledge And PM2.5 dust prevention behavior is quantitative research. (Quantitative Research) A survey research method by using questionnaires. (Questionnaire) Data were collected from 400 people aged between 18 - 60 years in 19 sub-districts of Muang District, Lampang Province by using probability sampling method, selecting a multi-step sample (Multi-Stage Sampling) analyzed the data using percentage, mean and standard deviation.

The results of the study showed that 1.) The samples were at high levels of exposure and seeking information about PM 2.5 dust. The samples were most exposed to information from digital media once a day via Facebook media, followed by Line media and various application media, respectively. Good level When considering all aspects, it was found that the sample group had the most opinion on ease of access to information. Followed by the provision of information that is easy to understand. And providing information with speed, respectively, in the medium level, colorful, interesting and information is correct and reliable. 3.) Knowledge and understanding of PM 2.5 dust information was found to be at a very high level. Especially in the knowledge and understanding of what PM 2.5 dust is, causes and dangers of dust PM 2.5 and 4.) Self-protection behavior from PM 2.5 dust found that self-protection from PM dust 2. 5 is high Found to protect themselves by wearing a dust mask the most and the least used method, there are only 2 methods: water spray to relieve dust. And the use of air purifiers Maybe it's because it's a tricky approach. And has a high cost.

Keywords: Digital media, Communication health, PM2.5 dust, Self-protection from PM2.5 dust