Public relations media design using marketing strategies for tourism promotion in Bo Tru Subdistrict, Ranot District, Songkhla Province

Abstract

The purposes of this study were to:design products for tourism in the Bo Tru Subdistrict, Ranot District, Songkhla Province. The sample comprised five groups selected through purposive sampling: (1) Nod Sin group – 10 participants, (2) Government agencies-10 participants, (3) Entrepreneurs – 10 participants, (4) Villagers in Bo Tru Subdistrict-10 participants, and (5) Tourists – 100 participants. This research employed purposive sampling. The research instruments used were: 1) a marketing strategy appropriateness assessment form to use as a guideline for designing public relations media; 2) a satisfaction questionnaire regarding public relations media. There are methods for conducting research: 1) Steps for studying marketing strategies. 2) Steps for evaluating the suitability of public relations media design for promoting tourism, Bo Tru Subdistrict, Ranot District, Songkhla Province by experts. 3) Steps for studying satisfaction with the presentation of community tourism features, the use of cultural capital in creativity , Brand value creation , Design principles , Communication content , The results of the research comparing satisfaction found that the sample groups had different satisfaction. Statistically significant at the 0.05 level (F = 11.21, p = .000), with the highest satisfaction regarding the presentation of community tourism features. It is at a high level (mean = 4.34).