Identification of Local Cuisine to Promote Community Tourism In The Roi-Kean-Sala-Sin Group

Abstract

This research aimed to study the creation of local food identity and create a mechanism for local food tourism activities by allowing tourists to participate to help promote and upgrade community tourism in the Roi Kaen Sarasin Province group in order to present as a food tourism product to be widely known and sustainable.

         The sample group comprises government agencies, restaurant operators, the community leaders in 8 sub-districts in Roi Et, Khon Kaen, Maha Sarakham and Kalasin provinces. This study was based on collecting primary care data from stakeholders using participant observation methods, in-depth interview, group chat and small group discussion with a specific selection method, and research documents, textbooks, articles, brochures and related research to collect data. Statistics were used for data analysis includes percentage and mean, by applying both qualitative and quantitative research results.

         The results show that food that is classified as local food and has the identity of the community in Roi Kaen Sarasin Province, group comprises of chili paste, fermented fish, papaya salad, larb, koi, and general local vegetables, seasonal fruit. Most of the community tourists in Roi Kaen Sarasin Province group have education with a Bachelor's degree, 32% were domiciled in Roi Kaen Sarasin Province group, spend 3 days traveling at a time, preferring to eat local food for lunch and dinner. Taste the food to have the natural flavor of the menu and the ingredients used to cook it. The flavor is intense but moderately spicy. Tourists want to participate in cooking and watch the local cooking of the residential entrepreneurs Local foods in Roi Kaen Sarasin Province group that tourists want are chili paste, fermented fish, papaya salad and larb. This study presents the process of bringing local food identity in Roi Kaen Sarasin Province group into the process of upgrading local wisdom to ecotourism, created by conservation, restoration, application, rebuilding to create new activities, that will help to promote tourism in the area in Roi Kaen Sarasin Province group by presenting examples of culinary activities to communities in Roi Kaen Sarasin Province group according to the concept of creative tourism to promote sustainable tourism.