Factors affecting the demand for using cloud computing online accounting systems among small and medium-sized enterprises (SMEs) in Chonburi Province

Authors

  • siriwan Jankaew Department of Accounting in Faculty of Accountancy, Thonburi University
  • Angkana Insue) Department of Accounting in Faculty of Accountancy, Thonburi University
  • Wattana Sereekhunakhun Department of Accounting in Faculty of Accountancy, Thonburi University
  • Chariyawan Uisiriphon Department of Accounting in Faculty of Accountancy, Thonburi University
  • Orasa Aramrat Department of Accounting in Faculty of Accountancy, Thonburi University

Keywords:

Cloud computing, Cloud-based accounting, Small and medium-sized enterprises

Abstract

       This research aimed to study factors influencing the demand for using cloud computing-based online accounting systems among small and medium-sized enterprises (SMEs). The sample group used in this research consisted of 350 SME entrepreneurs located in the Chonburi province. A questionnaire was utilised as the data collection tool. Statistical analysis employed includes descriptive statistics comprising frequency, percentage, mean, standard deviation, and inferential statistics include multiple linear regression equations.

       The research findings indicated that factors influencing acceptance of cloud computing technology, including organisational policy, resource readiness, IT capability, comparative advantage, system complexity, and business competition, affect the demand for cloud accounting systems among small and medium-sized enterprises (SMEs) significantly at a statistical level of significance of .05.

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Published

2024-06-30

How to Cite

Jankaew, siriwan, Insue), A., Sereekhunakhun, W., Uisiriphon, C., & Aramrat, O. . (2024). Factors affecting the demand for using cloud computing online accounting systems among small and medium-sized enterprises (SMEs) in Chonburi Province. Academic Journal of North Bangkok University, 13(1), 131–141. retrieved from https://so01.tci-thaijo.org/index.php/NBU/article/view/273950

Issue

Vol. 13 No. 1 (2024): January – June

Section

บทความวิจัย

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