Thai Community Economic Management Strategy under the King's Philosophy

บทคัดย่อ

This study has three objectives: (1) to explore strategies for managing Thai community economy according to King’s Philosophy; (2) to identify the conditions for success in managing Thai community economy under the King’s Philosophy; and (3) to present a model of commu-nity economic management in Thailand, based on the King’s Philosophy. This qualitative re-search involves in-depth interviews and a document review. Interviews were conducted with a sample group, consisting of community economic leaders and members in Rayong, Amnat Charoen, and Nakhon Si Thammarat Provinces by applying purposive sampling method. The study findings for the strategic objective are 1) the principle of understanding, including (a) promoting awareness and understanding of community issues and context, and (b) fostering awareness of the wisdom within local communities; principles of access, which have six com-ponents: (a) supporting community-led analysis of strengths, weaknesses, opportunities, and challenges; (b) understanding and accepting the role of local wisdom in the community; (c) joint decision-making to address community issues based on local wisdom; (d) collaborative efforts to promote community activities rooted in local wisdom; (e) shared benefits from com-munity development initiatives; and (f) monitoring and evaluating outcomes; and 3) principles of development, which includes (a) valuing community heritage, preserving uniqueness and lo-cal wisdom; (b) using culture, tradition, and local wisdom (soft power) as frameworks for prob-lem-solving; (c) promoting self-reliance in sustainable production, consumption, and marketing; and (d) creating prototypes for disseminating knowledge and passing down community knowledge through generations. Furthermore, there are six key conditions for achieving the community economic management in Thailand: (1) physical aspect, (2) economic aspect, (3) transportation aspect, (4) marketing aspect, (5) network creation aspect, and (6) cultural aspect.