THE MODEL OF PROJECT BASED LEARNING MARKETING RESEARCH FOR HIGH VOCATIONAL EDUCATION STUDENTS UNDER THE OFFICE OF VOCATIONAL EDUCATIONAL COMMISSION

Abstract

The research and development aimed to develop the learning management model using project based learning in Marketing Research Course of diploma students under the Office of Vocational Educational Commission. The research procedure was classified into 4 steps: 1) the study of project based learning concept, 2) the construct of learning management model using project based learning, 3) the implementation of learning management model, and 4) the evaluation of applicability and usefulness of model.

The research found that the learning management model using project based learning in Marketing Research Course consisted of 6 components: 1) Principle 2) Aim 3) Learning management 5 steps; Interest - Search - Collaboration Evaluation. The 12 experts determined the learning management model using project based learning at the level of

“appropriate”. The implementation of model found that the efficiency was according to the standard criteria (80/80) with E₁/E₂ at 81.57/80.80. The study on learning achievement found that posttest score was significantly higher than pretest score at the level of .05, and the satisfaction was at a “high” level. For the study on applicability and usefulness found it was at “high” level respectively.