Longtan Grand Canyon in Luoyang, China: Visual symbol media design of tourist city

Abstract

This is a qualitative study with the following objectives:(1) To study the history and culture of Longtan Grand Canyon, tourism image history, and visual symbols development. (2) To study and analyze the current situation of the visual symbol problem in the Longtan Grand Canyon Scenic Area in Luoyang. (3) To design the visual symbols of the Longtan Grand Canyon Scenic Area in Luoyang. The population and samples used in this study were divided into two groups: (1) the group that studied and analyzed the design data were the staff of the relevant departments of the Longtan Grand Canyon; (2) the satisfaction assessment group included the staff of the relevant departments of the Longtan Grand Canyon, tour guides and tourists. The tools used in the study were surveys, observations, and questionnaires. The statistical quantities were mean and standard deviation.

The study results found that the scenic area of Longtan Grand Canyon in Luoyang has a long history and culture, and its scenic area has significant research value. On this basis, designing the visual symbols of the Longtan Grand Canyon Scenic Area should follow the corresponding visual design principles, and the relevance of visual symbols to urban tourism should be clarified. By refining the elements of visual symbols of the scenic area, the visual symbols of the Luoyang Longtan Grand Canyon Scenic Area are finally designed.

Through the questionnaire survey: the researcher designed 10 visual symbols for Luoyang Longtan Grand Canyon Scenic Spot through the satisfaction questionnaire analysis of the survey respondents; the first one is Visual Symbol 7, with an average satisfaction of 35.4; the second one is Visual Symbol 6, with an average satisfaction of 33.6; and the third one is Visual Symbol 8, with an average satisfaction of 30.8. All the visual symbols generally reflect the scenic spot's visual elements and cultural characteristics. Elements and cultural characteristics.