Published: 2024-12-31

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บทความวิจัย (Research article)

Analysis of Brand Expectations for Chinese Natural Dyes Based on the Kano Model

Ting Li, Supavee Sirinkraporn

1-20

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Applying Manchu Embroidery Identity in Multifunctional Children's Furniture Design: A Case Study in Changchun, Jilin Province, China

Zhu Hanpeng, Prathabjai Suwanthada

21-41

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Blessing Cultural Product Packaging Design: Taking Guanlin Temple in Luoyang as an Example

Yuanjun Zhang, Sakchai Sikka

41-62

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Factor Influencing Tea Consumer Behavior in China A Case Study of Fujian Province

Zhou Ping

63-80

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Perceptions of Corporate Social Responsibility (CSR) Affecting Customer Loyalty of the Banking Industry, in Guizhou Province, China

Guo Qing

81-100

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Sculpture Art Flying Deities in Longmen Grottoes of Luoyang: Creating Flying Animation

Hao Shi

101-122

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The Impact of Human Resource Management and Standardized Management, Enterprise Culture Toward Organizational Effectiveness in The Vehicle Industry of China

Li Yueyang

123-144

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Traditional Dushan Jade Carving Art: Material Culture and Innovative Design in the Context of Traditional Cultural Heritage Inheritance

Yina Gao, Arkom Sa-Ngiamvibool

145-160

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The Causal Factors Affecting the Purchase Decision of Corn Sowing Machine of Farmers in Nong Muang District Lopburi Province

Tanachot Wattansingdamrong, Phukit Yonchayawong

161-176

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Factors affecting foreigners' decision to purchase a condominium In Pattaya City, Chonburi Province

Tanetwich Sirichokchollathan, Phukit Yonchayawong

177-194

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The effectiveness of driving tourism strategies based on southern border identity, Betong District, Yala Province

papon budsayamarn, Sarinya Jungjing, Maphari Kamuning

228-249

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Developing the potential of participatory group management to enhance the grassroots economy of local fishermen in Nong-Chik District, Pattani Province

Maphari Kamuning, Sarinya Jungjing, Suwimol Issarathanachaikul, papon budsayamarn

210-227

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The Development of English Language Teaching Using Active 3 Ps Teaching Method

Kamoltat Chaona, Boonchom Sudjit, Woraset Udomsin

271-286

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The approach to managing and implementing legal measures to assist and alleviate public debt following the COVID-19 pandemic

Vorayuth Pulsuk, Tawan Ruyaporn, Satit Thipmanee, Pannisa Ongprachayakul, Rachanee Kongpakdee, Chat Wongsing, Yongyuth Chouencheep, Arkara Jiampiriyakul

250-270

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บทความวิชาการ (Academic Articles)

The Spiritual Faithfulness of Naga Serpents, from Legend to Beliefs: Udon Thani, Mukdahan, and Nakhon Phanom Provinces

Thanadol Armartpon, Waleerat Sangchai, Thanasin Janthadech, Apithai Kaewjarus

197-209

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