Development of home decoration product in promoting cultural product : A case study of striped cushions at Mae Chaem District, Chiang Mai

Abstract

The development and promotion of cultural products are the concepts that integrate the arts and culture follow the trend of creative economy into a business to increase the artists or artisans’ income and economic values based on their cultural capital. This research aims; 1) to study the Teen Jok textile for designing the decorative throw cushions 2) to establish the prototypes of decorative throw cushions product by using the Teen Jok textile. The qualitative and quantitative methods were used to collect data from the purposive participants. The data collection process consists of survey the basic information, customer behavior evaluation and designing the products. Then, the prototypes of these products were passed on to other people, makers as well as entrepreneur in Mae Chaem district as a guideline to develop their products in the community.

The result of the research, these products were made by applying the harmonious color tones from pastel color and the traditional color of Mea Chaem (Red and yellow). The prototypes of decorative throw pillows were the squares and had 12 inches and 16 inches. The results showed that the customer satisfaction towards the new products were in the highest level (= 4.64, SD = 0.17).