Interactive Print Media for Public Relations with QR Code Technique on Android Smartphone.

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ศิริพร น้อยอำคา

Abstract

The objectives of this research were to: 1) create an interactive print media for public relations with QR Code technique 2) evaluate the quality of the interactive print media for public relations with QR Code technique 3) assess students' understanding of using print media for public relations with QR Code technique. The samples consist of 1) 3 experts 2) 120 high school students (grade 6).


            The results were as follow : 1) Users got more understanding of the course while using an interactive print media for public relations with QR Code technique. The information displayed on a smartphone will give more details about the course when scanning the QR Code, which consist of course introduction video, faculty website link including the pictures of teaching and learning atmosphere, classroom and various activities that occurred in the curriculum. 2) The evaluation results of the interactive print media for public relations with QR Code technique is at a hightest level (average is 4.58). 3) The students got more understanding in creative media program is in a highest level (average is 4.51) while using the interactive print media for public relations with QR Code technique. The result is students can understand the information  interactive print media more than non-interaction print media with statistical significance at the level of .05.

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บทความวิจัย