PRODUCT DESIGN DEVELOPMENT ON NATURAL DRY - COTTON OF BAN MUANG HOM HOUSEWIVES GROUP, WANG THONG DISTRICT, PHITSANULOK

Abstract

The objectives of this research are to develop product design patterns of cotton fabric with natural dyes produced by Housewives Group in Ban Muang Hom, Wang Thong District, Phitsanulok Province, and to investigate the customers's satisfaction. The sample of this research incorporates 101 teenagers, who are under the age of 13 to 20 in Phitsanulok Province in order to survey the customers' satisfaction towards the developed patterns of cotton fabric with natural dye produced by Housewives Group in Ban Muang Hom. The accidental sampling was applied in this study and questionnaires were used to collect primary data. Almost of the interviewees are female students who are between 16 and 18 years of age. The patterns of cotton fabric with natural dyes were designed into four collections, A, B, C and D, each of which consists of three different design patterns. The study concludes that group A is the most satisfying products followed by group C, D and B, in respectively