Thai-Lom woven fabrics logo and packaging design to promote the product image of Baan Wai community enterprise, Lomsak district, Phetchabun province

Abstract

This study aims to study identity of Thai-Lom woven fabrics of Thai-Lom Baan Wai community enterprise group and to design logo and packaging of Thai-Lom Woven fabrics of Thai-Lom Baan Wai community enterprise group, Lomsak District, Phetchabun Province. The researcher used a qualitative research, collected data by a study documents, non-participant observations and In-depth interview. The key information of the survey was applied to representatives who were leader and members of Thai-Lom Baan Wai community enterprise group, Community Develop Department, academician, and design graphic designer.

The researcher studies about the identity related data and analysis for designing brand logo and packaging of Thai-Lom woven fabrics identity concepts such as geometric fabric pattern and the color of the woven fabric including with Baan Wai community image concepts such as a hundred year - Frangipani flower and the Weaving Dance. The research has found that “Thai-Lom Baan Wai” not only has a beautiful name which is easy to remember but also a meaningful communication. Under the mixed logo design, the concept are frangipani flowers and the word “Thai-lom Baan Wai” combined with purple mangosteen which is the color that Thai Lom woven cloth is made from while yellow and white are the color of frangipani flower to give the emblem a modern, elegant, simple personality. The packaging is designed and beautified based on the places to purchase, cost not more than 5% of the product. It’s designed versatility and differently into 3 patterns: Pattern 1-a full-front printed display packaging box; Pattern 2-the packaging strap; Pattern 3 -the product label in the package, including the business card for attaching the packaging box, and hanging and attached badges. Hence, the brand, logo, and packing design must reflect the identity of the community enterprise group. Also, it can be implemented in a practical way that important to expand the commercial opportunities of the product community.