Product development to increase values from folk Wisdom for sustainability of community enterprise group Ngiu Rai, Nakhon Pathom

Abstract

This research had a purpose to study the guidelines for product development by determining 2 topics as follows: 1. To design identity of Community Enterprise Group Ngiu Rai Sub-district, Nakhon Pathom Province, and 2. to information about the products of Community Enterprise Group Ngiu Rai Sub-district, Nakhon Pathom Province by collecting data from the community enterprise group and samples. The samples were chosen using random sampling method. The research instruments were survey form for the needs, and questionnaire for opinions, using designing process including Corporate Identity, Design Analysis, and Prototype. The findings indicated that: 1. The study of identity and packaging form of cold-brew coconut oil bringing Ngiu Rai Community’s identity into the design showed that the product itself immediately becomes memorable and valuable. The identity as mentioned consists of 1. Ngiu Rai Temple Train Station, 2. traditional Thai house, 3. Boat transportation, and 4. agricultural community. The satisfaction evaluation results of the product development to increase values from folk wisdom for sustainability of Community Enterprise Group Ngiu Rai Sub-district, Nakhon Pathom Province had overall satisfaction level at good  ( =  4.32, S.D. = 0.75). Researcher chose Facebook Fanpage: “Ng Coconut Oil”, as the channel to information the community enterprise group as the social media is very popular at present. The results showed that there were more audiences seeing the products, and the community gained more income by e-commerce.