Phetchaburi Khao Chae plating design to obtain contemporary art identity

Abstract

The objectives of this research were to study and develop Phetchaburi Khao Chae plating design and study consumer satisfaction towards a plating style of Phetchaburi Khao Chae. All four plating sketches and food containers style of Phetchaburi Khao Chae were designed and considered selecting by five experts. A suitable model was carried out for plate arrangement and the questionnaire was used to study consumer satisfaction by using 50 people. The consumers mostly gave their opinion on sketch design-A and the results of the consumer satisfaction were presented at a high level (4.18±0.08). For, the plating design showed that the highest level of consumer satisfaction was 4.26±0.06 and the product design was a high level (4.16±0.11). The value and functional benefit showed that satisfaction at a high level was 4.20±0.01. The channel of distribution had the high satisfaction was 4.12±0.21.