Mascot design and its evaluation for Local tourism Communicative purpose in Phitsanulok

Abstract

     Mascot Design and Evaluation for Local Tourism Communication in Phitsanulok. The Researcher defines the objectives of the research as follows: 1) The designing of Mascot Design that conveys local identity for 9 District in Phitsanulok . 2) The  Evaluation of of Mascot Design that conveys local identity for 9 District in Phitsanulok by using the design guidelines of Mascot Design. The researcher has developed and designed Mascot Design that conveys local identity for 9 District in Phitsanulok and create a design evaluation tool. The researcher collected data from a total of 160 target groups by collecting data from questionnaires. with a random sampling method. The research found, The eighth types of work has the most evaluation results in terms of design. has a total mean (=4.59, S.D.=0.58)

Keyword : Mascot, Local identity, Tourism Communication Media