The Development of Souvenir Textile Products From The Community Identity to Promote Tourism in Satun Geopark

Abstract

The objectives of this research are as follows 1. To study the community identity of Satun Geopark.          2. To develop souvenir textile products from the community of Satun Geopark. And 3. To share and transfer knowledge of the development of souvenir textile products to community producers that can be used for commercial purposes. The population and sample are populations living in the Satun Geopark area. The samples used in the research are as follows: 1. Community leadership group representatives from relevant government agencies and 20 people of entrepreneurs who sell souvenirs in the Satun Geopark. 2. 280 people of consumers and tourists. 3. 10 producers in the community. Research tools include a questionnaire and evaluation form. Descriptive statistics were used in the research in the form of mean and standard deviation also content analysis. The research results are as follows: 1. Results of the study of community identity in Satun Geopark found that the nature of marine fossils is the identity of the area. The poll results from the consumers and tourists about souvenir textile products found that the nature of marine fossils should appear on the souvenir products as an identity of Satun Geopark. 2. The results of the development of souvenirs from the identity of the Satun Geopark got 11 types of souvenir textile products. The results of satisfaction evaluation from consumers and tourists found that they were satisfied with the souvenir textile products at a high level. The satisfaction evaluation show that the products are easy to carry and transport with unique patterns showing the identity of Satun Geopark, these reasons can motivate consumers and tourists to make a purchase decision with a reasonable price. A wrap skirt is the most satisfying product with an average of 4.33. And 3.The results of transferring knowledge about souvenir textile products development to producers in the community found that community producers have knowledge and understanding of processes and techniques of making batik to create new products with unique patterns showing community identity. Producers in the community have brought the developed products to the market by selling and exhibition booth, they found that the products highly satisfied the consumers and tourists as well.