Upgrading cultural products to meet Thung Luang Rangsit

Abstract

The objectives of this research were 1) to study historical value, belief, way of life, physical geography of Thung Luang Rangsit which affects the livelihood and occupation of people in Thung Luang Rangsit, Pathum Thani province. 2) To upgrade products that reflect historical identity and local cultural bases in enhancing the occupation of the Thung Luang Rangsit community, Pathum Thani province to be accepted and generate income for the community; and 3) to pass on the knowledge of the professional arts in the development of products available in the community through innovation. Adding value, combining community lifestyle, creating a charm that matches the identity of Thung Luang Rangsit community. The sample group used in the research was designers, entrepreneurs and people interested in products, totaling 400 people. The tools used in the research were interview forms and satisfaction questionnaires. The statistics used in the research were percentage, mean (), Standard Deviation (S.D.)

              The results showed that most of the samples were female, aged 41 - 50 years, graduating with a bachelor's degree. Average monthly income 10,001-20,000 baht, most of them are government employees, civil servants and students who live in the area of Pathum Thani province, Bangkok and nearby provinces. Together to upgrade cultural products to create commercial value in Thung Luang Rangsit.     

              It was found that the research area of ​​Thung Luang Rangsit was Thanyaburi district, Lam Luk Ka district, Khlong Luang district and Nong Suea district, including Khlong 14-15 (Nakhon Nayok province), due to its cultural value and cost which can bring cultural identity related to the area context, local ingredients, beliefs, way of life, culture and traditions in the area of ​​Thung Luang Rangsit that is related to the occupation of entrepreneurs to upgrade cultural products.

Upgrading cultural products to create commercial value in Thung Luang Rangsit consists of 3 parts: Part 1 is a study of historical values, beliefs, ways of life, physical geography of Thung Luang Rangsit. From the cultural map of Thung Luang Rangsit survey and interview with stakeholder groups, buyers and entrepreneurs, found that cultural values ​​are linked to ethnic multicultural symbols representing Chinese and Muslims. Using symbols that represent the meaning of "Culture of Thung Luang Rangsit", including river culture, Bualuang rice (royal lotus rice), boats selling noodles. The product patterns that express the cultural identity of Thung Luang Rangsit. Part 2, upgrading of the 2 products of Thung Luang Rangsit culture, were collected by the researcher, entrepreneurs and those interested in the product, found that the product pattern: antique chair (material used in the manufacture of wood), found that pattern 1 was the most appropriate. Product pattern: Shawl and headscarf (material made from fabric to be embroidered), found that pattern 2 is the most suitable and part 3, knowledge transfer and assessment of satisfaction with the product patterns: antique chairs, found that the group people interested in the product are satisfied. Overall, it is at a high level. The sum of the mean on all 6 aspects was (=4.40).