Lanna traditional food illustration card design combined with augmented reality technology to promote learning about local Lanna food, Chiang Rai

Abstract

The research study on Lanna traditional food illustration card design that utilizes augmented reality technology, to promote knowledge regarding the local Lanna food in Chiang Rai, consists of the following objectives: 1) to study the identity of Lanna-style food ingredients and the use of augmented reality technology, 2) to design illustrations of Lanna-style food with the use of augmented reality technology, and 3) to assess the efficiency of card games. The sample group consisted of 80 tourists found within the Chiang Rai Night Bazaar area, obtained from Krejcie & Morgan's ready-made table by applying the Accidental Sampling method.

The results of the study revealed that; 1) the results of evaluating the opinions of the sample group, overall, indicated that food illustration cards should be clearer and eye-catching, while also emphasizing ease of use and the ability to provide the intended knowledge. 2) The results of creating food illustrations by applying the 4 principles of composition in design, which consist of 1) balance, 2) facilitating understanding, 3) compatibility, and 4 ) sorting contents to render it appealing and attractive, and easy to understand, as well as suitable enough to be used as a media to enhance learning and recreation. The results of assessing the opinions of design experts found that using utensils that display Lanna’s identity should be able to create awareness, a good understanding, as well as a better recall of local foods.