The animation development of creating passive income from intellectual property

Abstract

          The research study on The animation development of creating passive income from intellectual property 1.To explore the creation of an animation about generating passive income from intellectual property and the channels for generating online revenue. 2. To design and develop an animation about generating passive income from intellectual property and the channels for generating online revenue. 3. To assess the target audience’s satisfaction with the animation on creating passive income from intellectual property and the channels for generating online revenue.The research methodology employed the principles of Double Diamond Design Thinking, which consists of four stages: Discover – gathering data and conducting a literature review, Define – establishing the project’s scope, Develop – creating and refining the animation, Deliver – testing the animation with the target audience. The research successfully addressed the objectives. The researcher conducted interviews with five experts who have successfully generated passive income, as well as gathered data from the target audience to analyze and inform the scriptwriting process for the animation. The animation was then evaluated for audience satisfaction. The research findings revealed that the volunteers were more motivated and satisfied with the concept of generating passive income from intellectual property. According to the pre- and post-viewing knowledge test, the percentage of correct answers increased significantly. Before watching the animation, 73.15% of participants answered correctly, while 26.85% answered incorrectly. After watching the animation, 84.67% answered correctly, and only 15.38% answered incorrectly, demonstrating a statistically significant improvement. Regarding audience satisfaction, the top three areas receiving the highest average scores were: Content continuity and clarity (Mean = 4.57, SD = 0.64),The appropriate length of the animation (Mean = 4.54, SD = 0.70), and The clarity of the narration (Mean = 4.48, SD = 0.78). In conclusion, the development of the animation on creating Passive Income through Intellectual Property proved to be effective and practical. It successfully motivated the audience to learn more about and practice generating passive income from their own intellectual property.