Strategy management of cultural landscape conservation and development in contemporary urban historical cultural blocks: Qingdaodabaodao, Shandong Province, The Peple’s Republic of China

Abstract

         This study aims to 1) examine the status and analysis of historical and cultural areas and cultural landscapes; 2) analyze indicators for strategic management, conservation, and development of cultural landscapes in contemporary historical and cultural areas; 3) develop strategic management, conservation, and development of cultural landscapes in the contemporary historical and cultural area of ​​Qingdao Dabaodao, Shandong Province, People's Republic of China. The research employs both qualitative and quantitative methods, including a literature review on strategic management, cultural landscapes, historical cultural areas, and conservation and development theories. A survey was conducted among 181 respondents, including government officials, cultural and artistic professionals, tourists, and the general public. The results showed high coefficients (0.6-0.8) indicating strong historical perception, appreciation of cultural landscape design, and interest as a tourist destination, demonstrating good indicators and excellent consistency. The findings revealed that: 1) historical areas in the old city reflect cultural diversity and unique characteristics that connect traditional lifestyles with historical spaces; 2) strategic management indicators and conservation and development strategies for contemporary historical and cultural areas; and 3) strategic management of cultural landscape conservation and development in contemporary historical and cultural areas aims to bridge traditional cultural knowledge with modern knowledge, transforming the old historical area into a sustainable learning space in Qingdao Dabaodao. This management approach comprises four aspects: conservation, focusing on preserving historical and cultural areas; development of historical urban landscapes; strategic management, requiring participatory management between the government and local private sectors; and business and cultural economic strategies, aiming to generate income through high-quality cultural tourism.