Vol. 15 No. 2 (2023): July – December

View Vol. 15 No. 2 (2023): July – December

Published: 2023-12-26

Full Issue

"FULL ISSUE"

Special Articles

Preparing for Wealth from Green Energy Business Products contribute to the Sustainable Development

Wichuta Youyong

1-7
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Research Articles

The Effect of Self-Efficacy and Job Resources on Work Engagement: A Case Study of Correctional Officers in Pathumthani Province

Patcharin Ploenaksorn, Pawinee Petchsawang

8-25
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A Study of Technology Acceptance Model Affecting on Attitude toward the Use of Android Smartphone

Songporn Hansanti

26-41
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An Exploring for Social Innovation Towards Social Enterprise Growth

Sarana Photchanachan, Pusanisa Thechatakeng , Kullaya Uppapong

42-62
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Effects of Marketization and Corporate Social Responsibility on Brand Value

Xinwu Wu

63-78
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Examining the Effects of Destination Image and Satisfaction on Tourist Loyalty : A Research on Siem Reap, Cambodia

Chanthorn Mao

79-99
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The Influence of Channel Integration Quality Affecting Purchasing Intention of Fast Fashion Product via Omni Channel

Kedwadee Sombultawee, Suphitsara Suwannakin

100-115
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Analysis of Canonical Correlation Between Data of Asia, Europe and America Tourists with Tourism Spending in Thailand

Prinnaporn Bunrangsee , Prasopchai Pasunon

116-128
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The Study of Causal Model of Tourism Logistics Management Influencing the Loyalty of Tourists in Southern Andaman Provinces

Jongdee Phusalux

129-148
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Service Marketing Mix Strategies of Hairdressing Industry During COVID-19 Pandemic

Chayuth Vichitwongkun, Nakamol Chansom

149-163
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Factors Related to Employee's Decision to Choose Fruit, Vegetable and Meat Products in Hotel Business

Kunlasap Thongprasit, Choosana Tiantong

164-180
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Academic Articles

Roadmap for Achieving Rapid Development of The Circular Economy in China

Patchara Phochanikorn, Pannarai Saengwichian, Morakhot Kamphaengphet, Napat Srinual , Wawmayura Chamsuk , Nantawan Boonraksa

181-195
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Book Review

Business Model Generation

รุ่งฤดี รัตนวิไล

196-197
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