Jewellery Entrepreneurs of Thailand according to Pãpanikadhamma

Abstract

This academic article aims to study the application of Pāpaṇika-dhamma in the term of business solution respecting the jewelry entrepreneurs. According to the study it suggests that the Threefold Pāpaṇika-dhamma has three main concepts: 1) Cukkhumā – having a good vision to inspect the jewelry, 2) Vidhūro – knowing the good suppliers and understanding the market mechanism in jewelry industry, 3) Nissayasampanno – accessing to the source of investment fund. Pāpaṇika-dhamma is able to be applied to jewelry entrepreneur in six points: 1) Updated information about economic and politic is essentially to the business plan in particular when they meet the volatility of investment and client. 2) They have to understand the competition in the same business. The entrepreneurs have to inspect the new source of material as well as the criminal trick between the trade. 3) Being good employer can make employees feel familiarly and dependently. 4) Entrepreneurs have to aware of raw materials from tricky suppliers and also inspect the raw material to be in quality. 5) Entrepreneurs’ mindset primarily needs to focus on the satisfaction of the buyers. The clients’ happiness comes first. 6) Jewelry Entrepreneurs should do any research for finding out what is the behavior or trend for jewelry of the tourists around the world, offering the best things customers require.