The Significance of Nonverbal Communication in Business

Abstract

There were numbers of research on business communication topic. Many researches concluded that successful businesses relied so much on effective communication. One of the most concerned factors was on nonverbal communication, which considered as the most important form of the communication and accounted for more than 90% in overall communication process. This research then focused on the significance of nonverbal communication when utilizing in Thai business circumstances.

            The researcher implemented qualitative research approach using interview techniques to verify the significance of nonverbal communication in business. The sample included twenty (20) respondents from business executives, leaders, managers, and salespeople in Thailand. The interview guideline comprised of five (5) questions regarding nonverbal communication.

            The result found that nonverbal communication was significant for the business. In order for the business to grow positively, effective communication must be concerned. Fortunately, nonverbal communication would help increase the efficiency of communication in the business world.