How will Thai’s business survival in the ‘Magic World’? ; fluctuation of environmental factors both political change and economics crises that are unpredictable

Abstract

Since the business world has been changed from bother trade to globalization, it is more than 20 years with trading system in different style but base on standardization, terms and conditions, regulations that determined by the international organization of trade. Since year 1997 that is the first transformation of trading, and seems like people who do not in the business are still confuse and don’t know what is it at that time. The information were published about good advantages and benefits from globalization. Furthermore, people are awareness only on capitalization unless ignore who and what else that people, community, small and medium business will loss from the newest practical.

            Globalization and Trade Liberalization are given us both benefits and loss at the same time, depend on who is/are strength will survived and if who weaken will loss. The question is, who is the head or determined this rule? Someone else who can take benefit from set an international trade organization, business sector, enterprise or investor.

            The significant of this research is to study, how will Thai’s business survival in the ‘Magic World’?; fluctuation of environment factors both political changed and economics crisis that unpredictable. It should be Magic that human can control or just follow and try to survived?.