How does it work for community start up; will follow business world or innovation by sufficiency economy?

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Jirapan Sakuna
Achariya Chimclai

Abstract

The origin of trading is come from community, no matter where you from, you are familiar with selling and buying. Although global trade has influence with human life but community is still alive because it is our original. When capitalism is try to collapse those weaken economy, and to combine with strength community. Why those investors want to be ownership in Richmond land? Because there a lot of natural resource and necessary for production, especially, save cost in both of production and operation.


            The significant of this research is to study how does it work for community start up; will follow business world or innovation by sufficiency economy. In depth, what is/are factor (s) can make community is alive and creates community start up. Also, will they follow business world like a trend or innovation by sufficiency like a pioneer.


            Almost of existing business and new comer is mean to Start up business are use strategies to compete with other and survival in business world. They are still need to continuously and sustainability because they are believe that strategy can increase their value and keep it at the Growth positioning. Innovation can make them valuable and good in brand image. Economic sufficiency philosophy can reduce in production cost and reached the objective of sustainable strategies.

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บทความวิจัย (research article)