Influence of Entrepreneurship Education of College Students on Students' Entrepreneurial Willingness in Guangdong Province, China

Main Article Content

Chuan Zhou

Abstract

This study was the influence of college entrepreneurship education on college students' entrepreneurial willingness. The aims to solve two problems: what is the influence mechanism of entrepreneurial education on college students' entrepreneurial willingness? And how to construct the content of entrepreneurship education in schools? On the basis of previous researches by scholars, combined with practical experience and using statistical analysis tools, this paper aims to achieve the following purposes: to study the influence of entrepreneurial education on improving college students' entrepreneurial willingness; The relationship between entrepreneurial education dimensions and entrepreneurial willingness of college students is analyzed; According to the analysis results, some suggestions are put forward to improve the content setting of entrepreneurship in colleges and universities.


This study adopts quantitative research method. With questionnaire survey as the main tool, the original sample data were collected and analyzed. In this study, KMO and Cronbach's Alpha were used to test the reliability and validity of each variable, and Pearson correlation analysis and multivariate expression analysis were used to analyze the correlation between entrepreneurial education and entrepreneurial intention. They are also used to test research hypotheses. By collecting first-hand data and issuing questionnaires to students from 8 universities in Guangdong Province, the empirical research found that in the process of entrepreneurship education, students' participation and satisfaction with the content of entrepreneurship education have a significant incentive effect on students' willingness to start their own businesses. The way of entrepreneurship education and the investment of teaching resources can also better improve students' entrepreneurial willingness. This also points out the direction and road for the development of entrepreneurship education in colleges and universities, so as to allocate teaching resources in colleges and universities more reasonably and achieve better teaching results.

Article Details

Section
บทความวิจัย (research article)

References

Curavic, M. (2011). Fostering entrepreneurship among young people - the EU perspective. Geneva: UN Conference on Trade and Development proceedings.
Davey, T., Plewa, C. & Struwig, M. (2013). Entrepreneurship perceptions and career intentions of international students. Education+Training, 53(5): 335-352.
Dong Zhuoning, & Meng Xianbo. (2018). On the Paradigm of Innovation and Entrepreneurship Education in Universities in the New Era. Dialectics of Nature, 03: 125-128.
Hu Nannan. (2018). Research on entrepreneurship education of college students based on the background of "mass entrepreneurship and innovation" (Master's thesis). Chongqing University of Technology, Chongqing.
Izedonmi, P. F. (2016) The Effect of Entrepreneurship Education on Students' Entrepreneurial Intentions. Global Journal of Management and Business Research, 2010, 10(6).
Jing Weiguo, Zhu Aisheng. (2017). The Current Situation, Trends and Enlightenment of Entrepreneurship Education in Foreign Universities. Heilongjiang Higher Education Research, 274(02): 46-49.
Jin Yijun.(2018). Research on the Relationship between Students' Entrepreneurial Self-Efficacy and Entrepreneurial Intention——Cross-sectional and Vertical Research Combination of methods. Journal of Northwest Normal University (Social Science Edition), 55(3): 124-132.
Liu Jiafeng. (2017). An Analysis of the Influence of Entrepreneurship Education Based on Planned Behavior Theory on College Students' Entrepreneurial Will. Higher education exploration, 05: 117-122.
Ma Siyao. (2018). A Study on the Implementation of Entrepreneurship Education in Chinese Universities (Master's thesis). Northeast Normal University, Changchun.
Meng Yuan, Shi Jianjun. (2017). An empirical study on the relationship between college students' personal characteristics and entrepreneurial intention. China University Technology, 10: 94-96.
Pan Yanping. (2016). Return from "Top-down" to "Entrepreneurial Essence"——Taking Japanese Innovation and Entrepreneurship Education as an Example. Higher education exploration,08: 49-55.
Rauch, A., Hulsink, W. (2015). Putting entrepreneurship education where the intention to act lies An investigation into the Impact of entrepreneurship education on entrepreneurial behavior. Academy of Management Learning&Education,14(02): 187-204.
Tang Yanzhao, Zhang Yinxuan. (2018). Research on the Influence of College Students' Creative Personality on Entrepreneurial Will——Based on Entrepreneurial Self Mediation effect. Higher Education Exploration, 04: 89-98.
Xie Xiulan. (2017). Characteristics and Enlightenment of Innovation and Entrepreneurship Education in Foreign Universities. Innovation and entrepreneurship education, 8(01): 115-118.
Xiong Jingwei. (2013). Research on Influencing Factors of University Students' Entrepreneurial Will and Cognition of Students' Entrepreneurial Obstacles Analysis Based on SEM Model and .LAC Method. Journal of Huazhong Agricultural University: Social Science Edition, 01: 129-135.