Feasibility Study for Opening a Construction Business in Mueang Loei District, Loei Province

Abstract

Feasibility study for opening a construction business in Mueang Loei District, Loei Province. The objective is to study the feasibility of marketing, technical, management and finance. In the study, questionnaires were collected from a sample of 400 samples, data were analyzed using descriptive statistics. The results of the study can be summarized as follows: In terms of marketing feasibility, five aspects were studied: consumer buying behavior, general environmental analysis, competitive environment analysis, strengths, weaknesses, opportunities, and threats analysis, and marketing mix analysis. The results revealed that marketing factors support investment. Technical feasibility analysis encompassed location analysis, office space design, workflow processes, and tools used in operations. Management feasibility involved work plan development, organizational structure establishment, defining employee qualifications to ensure a skilled workforce, performance evaluations, job Evaluation, directing, and controlling. Financial feasibility findings indicated an initial investment of 1,000,000 baht, representing the entire shareholder's equity. The project duration is 5 years with a weighted average cost of capital of 2.90%. The net present value is 19,129,914 baht, showing a positive value. The internal rate of return is 218%, and the payback period is 7 ‍months, and 16 days. In conclusion, it can be inferred that there is feasibility in making an investment in the construction business.