Strategies that influence operations in the fruit export business of Thailand

Abstract

The research aims to: 1. Study the strategic factors influencing the operation of Thai fruit export businesses; 2. Investigate the impact of strategic factors on the operation of Thai fruit export businesses. The independent variables include general information, employees and workers, management of the Thai fruit export business, and strategic factors such as manpower, budget, and employee training for service. The dependent variable is the business performance of the Thai fruit export industry. Data were collected through a questionnaire. The results of the overall model analysis, after the researcher adjusted the model, showed that the model was consistent with empirical data.

The results showed that the strategies for manpower management and employee training for services have a statistically significant impact on the performance of Thai fruit export businesses. Manpower and employee training for services significantly influence the performance of Thai fruit export businesses. Budget allocation has a slight statistical impact on the performance of Thai fruit export businesses.