Management models to enhance the export business potential of Thailand

Abstract

The researcher aim to study on strategic factors influencing the operations of Thai fruit export businesses in the New Normal era in the post-COVID-19 world has the following key objectives 1. For strategic factors that influence the operations of Thai export businesses. 2. To study the influence of strategic factors affecting the operations of Thai export businesses. There are independent variables (Independent Variable), including general information, employees and employees. Management of Thai fruit export business. Strategic factors that influence are manpower, budget. Service staff training and Dependent Variable, namely the performance of the export business. Data collection by questionnaire the results of the analysis of the overall model coherence index after the researcher adjusted the model found that Models are consistent with empirical data.

All 8 harmonious indices that passed the acceptance criteria were χ2=95.47, df=86, relative χ2=1.11, p=0.227, CFI=1.00, GFI=0.98, AGFI=0.95, RMSEA=0.017, SRMR=0.027 and the research results showed that the manpower and training of service personnel. It has a statistically significant influence on the performance of Thai export businesses. Budget has a statistically insignificant influence on the performance of Thai export businesses.