Medical Tourism Services Design of Tour Operators Personnel in Eastern Economic Corridor Area

Main Article Content

Rachapong Khiewpan
Amarawadee Kumboon
Pimpika Thongrom
Phanat Subyubon

Abstract

This research was aimed at studying the design of the medical tourism services of the tourism business, which is part of the supply chain that needs to be carried out to meet the needs of tourists. Two activities include medical services and transportation, by collecting data from sample groups of foreign tourists from Eastern Economic Corridor, by random sampling by thorough selection, and by analyzing survey components. By factor extraction, the orthogonal rotation axis using the max. method used samplings from the number of variables studied, by gathering data from a sample group of 249 people. The research found that the variables involved in medical services could be grouped into four groups. The variance is 41.322 57.593 69.856 77.420 and relates to three groups of transportation services. The variation is 49.264 67.886 78.629 by the services that tourists prioritize most, each group comprising knowledge of health programs, procurement, provision of health programs, implementation, and documentation for reception in Thailand, translation services, travel expenses for travel, ambulance provision, and airport reception coordination. With the weight of .913 .919 .887 .888 .924 .928 and .757.

Article Details

Section
Research Articles

References

Abadi, F. A., Sahebi, I. G., Arab, A., Alavi, A., & Karachi, H. (2018). Application of best-worst method

in evaluation of medical tourism development strategy. Decision Science Letters, 7(1), 77-

Abbaspour, A., Rahimian, H., Shaarbafchizadeh, N., Maghari, A., & Danial, Z., (2022). Designing the

competency-based training model of Iranian medical tourism. Journal of Education and

Health Promotion, 11(1), 1-10.

Ajmera, P. (2017). Ranking the strategies for Indian medical tourism sector through the integration

of SWOT analysis and TOPSIS method. International Journal of Health Care Quality

Assurance, 30(8), 668-679.

Alberti, F. G., Giusti, J. D., Papa, F., & Pizzurno, E. (2014). Competitiveness policies for medical

tourism clusters: Government initiatives in Thailand. International Journal of Economic

Policy in Emerging Economies, 7(3), 281-309.

Aydin, G., & Karamehmet, B. (2017). Factors affecting health tourism and international healthcare

facility choice. International Journal of Pharmaceutical and Healthcare Marketing, 11(1),

-36.

Baker, D. M. (2015). Medical tourism development, challenges and opportunities for Asia.

Almatourism - Journal of Tourism, Culture and Territorial Development, 6(12), 193-210.

Chuang, T. C., Liu, J. S., Lu, L. Y. Y., & Lee, Y. (2014). The main paths of medical tourism: From

transplantation to beautification. Tourism Management, 45(C), 49-58.

Clarke, N. (2002). Job/work environment factors influencing training transfer within a human service

agency: Some indicative support for Baldwin and Ford's transfer climate construct. International Journal of Training and Development, 6(3), 146–162.

Cohen, E. (2008). Medical tourism in Thailand. AU-GSB E-JOURNAL, 1(1), 24-37.

Cronbach, L. J. (1970). Essentials of psychological testing. New York: Harper & Row.

Debata, B. R., Patnaik, B., Mahapatra, S. S., & Sree, K. (2015). Interrelations of service quality and

service loyalty dimensions in medical tourism: A structural equation modeling approach. Benchmarking: An International Journal, 22(1), 18–55.

Ferrer, M., & Medhekar, A. (2012). The critical factors impacting on the global medical tourism

service supply chain management. In Proceedings of the 1st Annual International

Conference on Tourism and Hospitality Research (THoR 2012) (pp.23-28). Singapore: Global

Science & Technology Forum.

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the

results of PLS-SEM. European Business Review, 31(1), 2-24.

Haqbin, A., Shojaei, P., Ronaghi, M., & Fazelzadeh, O. (2023). Medical tourism supply chain under

scrutiny: A hybrid grounded theory and DEMATEL method. Journal of Supply Chain

Management Science, 4(1-2), 25-44.

Heung, V. C. S., Kucukusta, D., & Song, H. (2011). Medical tourism development in Hong Kong: An

assessment of the barriers. Tourism Management, 32(5), 995–1005.

Iranmanesh, M., Moghavvemi, S., Zailani, S., & Hyun, S.S. (2018). The role of trust and religious

commitment in Islamic medical tourism. Asia Pacific Journal of Tourism Research, 23(3),

-15.

Kantawongwarn, K., Anthong, A., & Khaosa-ard, M. (2015). Khwāmsāmāt nai kān khǣng khan khō̜ng

ʻutsāhakam kānthō̜ngthīeo chœ̄ng sukkhaphāp (mē di khan) [Competitiveness of

Thailand's health tourism industry]. Chiang Mai: Institute for Public Policy Studies Chiang

Mai University.

Karadayi-Usta, S. (2020). An interpretive structural analysis for industry 4.0 adoption challenges.

IEEE Transactions on Engineering Management, 67(3), 973-978.

Karadayi-Usta, S., & SerdarAsan, S. (2020). A conceptual model of medical tourism service supply

chain. Journal of Industrial Engineering and Management, 13(2), 246-265.

KPMG in Thailand. (2018). Medical tourism industry focus. Retrieved November 16, 2023, from

https://assets.kpmg.com/content/dam/kpmg/th/pdf/2018/03/th-medical-tourism-industry-focus-secured.pdf.

Kulkalyuenyong, P. (2017). Kānthō̜ngthīeo chœ̄ng kānphǣt nai prathēt Thai: Khwām thāthāi læ

kānphatthanā [Medical tourism Thailand: Challenges and developments]. The Journal of

Social Communication Innovation, 5(1), 125-132.

Kumar S., Breuing R., & Chahal R. (2012). Globalization of health care delivery in the United States

through medical tourism. Journal of Health Communication, 17(2), 177-198.

Kumar, A., Ozdamar, L., & Zhang, C. N. (2008). Supply chain redesign in the healthcare industry of

Singapore. Supply Chain Management: An International Journal, 13(2), 95-103.

Lee, H. K., & Fernando, Y. (2015). The antecedents and outcomes of the medical tourism supply

Chain. Tourism Management, 46, 148–157.

Lunt, N., & Carrera, P. (2010). Medical tourism: Assessing the evidence on treatment abroad.

Maturitas, 66(1), 27-32.

Manirochana, N., & Vivanichakul, N. (2016). Khwāmsāmāt nai kān khǣng khan khō̜ng kānthō̜ngthīeo

chœ̄ng kānphǣt khō̜ng prathēt Thai [Competitiveness abilities of Thailand medical tourism]. Parichat Journal, 29(1), 196-215.

McClelland, D. C. (1973). Testing for competence rather than for "intelligence". American

Psychologist, 28(1), 1–14.

Peng, H., Xu, X., & Chen, W. (2011). Tourism supply chain coordination by tourism websites.

Retrieved November 16, 2023, from https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=& arnumber=5998772

Pitt, C., Goodman, C., & Hanson, K. (2016). Economic evaluation in global perspective: A

bibliometric analysis of the recent literature. Health Economics, 25, 9-28.

Rahman, M. K., & Zailani, S. (2017). The effectiveness and outcomes of the Muslim friendly medical

tourism supply chain. Journal of Islamic Marketing, 8(4), 732–752.

Shrestha, N. (2021). Factor analysis as a tool for survey analysis. American Journal of Applied

Mathematics and Statistics, 9(1), 4-11.

Tourism Authority of Thailand. (2020). Khrōngkān sưksā hūang sō ʻu pō̜ thān kānthō̜ngthīeo chœ̄ng

kānphǣt khō̜ng Thai [Thai medical tourism supply chain study project]. Retrieved December 10, 2023, from http://tourismlibrary.tat.or.th/medias/T26950.pdf.

TTB Analytics. (2022). Nǣonōm thurakit rōngphayābān ʻēkkachon tō tō̜ nư̄ang chī dī mā nai

ʻanākhot čha rē ngō̜ khưn nai phư̄nthī EEC læ kān songsœ̄m kānthō̜ngthīeo chœ̄ng sukkhaphāp [Future will accelerate in the EEC area and promote health tourism]. Retrieved November 16, 2023, from https://www.ttbbank.com/en/analytics/business-industry/tourism-healthcare.