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Vol. 23 No. 1 (2024): JANUARY - JUNE
Published:
2024-06-27
Full Issue
ปกวารสาร
รายชื่อผู้ทรงคุณวุฒิ
Research Articles
The Impact of Social Influence and Information System Quality on Online Consumer Loyalty in Bangkok Metropolitan Area
Kanokwan Rattanapreechachai, Charunya Parncharoen
1-21
PDF
Medical Tourism Services Design of Tour Operators Personnel in Eastern Economic Corridor Area
Rachapong Khiewpan, Amarawadee Kumboon, Pimpika Thongrom, Phanat Subyubon
22-39
PDF
Discriminating Factors for Career Path Decisions of Pharmacists in the Southern Region: Continuing or Resigning from the Bureaucratic System
Uthit Thaveerat, Idaratt Rinthaisong
40-62
PDF
The Analysis of Zoo Brands Content on Chinese Social Media Which Affects Brand Preference of Customers in China
Yaxin Guo, Patama Satawedin
63-85
PDF
The Influence of Food Neophobia and Perception on Willingness to Consume Novel Food of Thai Consumers
Suwanna Sayruamyat, Piyathida Thathong
86-105
PDF
Exposure to the Move Forward Party’s Political Communication, Attitude Homophily, Voters’ Perceived Political Ideology, and 2023 Thailand General Election Decision: Comparing Four Thai Generations
Salas Supalakwatchana, Ratanasuda Punnahitanond, Pacharaporn Kesaprakorn
106-126
PDF
Marketing Ecosystem Model for Foreign Students in Thai Higher Education Institutions Toward Transitional Period
Panuwat Poolpatarachewin, Pansak Polsarum, Fuangarun Preededilok
127-148
PDF
Organization Culture of Corporate University: Case Study of Panyapiwat Institute of Management
Wichet Khambunrat, Keeratikorn Boonsong
149-169
PDF
Academic Articles
Populism Policy and Management of Social Needs
Phrakhru Sujitphatnaphithan, Phra Pinit Treeraputto, Phanomphon Mekphat, Boontuan Sapphet
170-180
PDF
The Application of Generative AI in the Film Industry and Related Legal Concerns
Piya Warabuntaweesuk, Pariyaporn Thengprasert, Thanongsak Suwannarat, Nontawat Janepumisart
181-200
PDF
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