Published: 2024-06-27

Full Issue

ปกวารสาร รายชื่อผู้ทรงคุณวุฒิ

Research Articles

The Impact of Social Influence and Information System Quality on Online Consumer Loyalty in Bangkok Metropolitan Area

Kanokwan Rattanapreechachai, Charunya Parncharoen

1-21

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Medical Tourism Services Design of Tour Operators Personnel in Eastern Economic Corridor Area

Rachapong Khiewpan, Amarawadee Kumboon, Pimpika Thongrom, Phanat Subyubon

22-39

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Discriminating Factors for Career Path Decisions of Pharmacists in the Southern Region: Continuing or Resigning from the Bureaucratic System

Uthit Thaveerat, Idaratt Rinthaisong

40-62

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The Analysis of Zoo Brands Content on Chinese Social Media Which Affects Brand Preference of Customers in China

Yaxin Guo, Patama Satawedin

63-85

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The Influence of Food Neophobia and Perception on Willingness to Consume Novel Food of Thai Consumers

Suwanna Sayruamyat, Piyathida Thathong

86-105

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Exposure to the Move Forward Party’s Political Communication, Attitude Homophily, Voters’ Perceived Political Ideology, and 2023 Thailand General Election Decision: Comparing Four Thai Generations

Salas Supalakwatchana, Ratanasuda Punnahitanond, Pacharaporn Kesaprakorn

106-126

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Marketing Ecosystem Model for Foreign Students in Thai Higher Education Institutions Toward Transitional Period

Panuwat Poolpatarachewin, Pansak Polsarum, Fuangarun Preededilok

127-148

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Organization Culture of Corporate University: Case Study of Panyapiwat Institute of Management

Wichet Khambunrat, Keeratikorn Boonsong

149-169

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Academic Articles

The Application of Generative AI in the Film Industry and Related Legal Concerns

Piya Warabuntaweesuk, Pariyaporn Thengprasert, Thanongsak Suwannarat, Nontawat Janepumisart

181-200

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Populism Policy and Management of Social Needs

Phrakhru Sujitphatnaphithan, Phra Pinit Treeraputto, Phanomphon Mekphat, Boontuan Sapphet

170-180

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