Organization Culture of Corporate University: Case Study of Panyapiwat Institute of Management
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Abstract
Organizational culture is like the aorta that nourishes an organization. The Panyapiwat Institute of Management is a corporate university in Thailand. A concrete organizational culture has not yet been defined. There were the institution's aspirations or values, values of Charoen Pokphand Group and CP All. This qualitative research is to study the organizational culture of corporate university, focus on the case study of Panyapiwat Institute of Management. This study involved interviews with 31 key informants, including office directors and deans or their equivalents in all departments. The researcher collected data using online focus group. Summary data were content analysis. The accuracy and reliability of the data were checked by member checking. The research results found 9 main aspects of organizational culture, including 1) learn today, get WOW everyday, 2) never give up innovating, 3) go beyond the best, 4) never say “Not my job”, 5) be cheerful and respectful, 6) seek networking opportunities, 7) do what you promise, 8) be a risk taker, and 9) do the right thing.
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