Participatory Communication for Consevation of Lanna Identities of Wiangchai Municipal District Community Chiang Rai Provice

Abstract

The purposes of this research were 1) to survey the lanna identities that Wiangchai municipal distric community wanted to conserve 2) to study the pattern of communication in Wiangchai municipal distric community and 3) to analyse the participatory communication pattern for conservation of lanna identities in Wiangchai municipal distric community.

The study methodology are mixed method, qualitative research employing an in-depth interview 10 of the leaders and the elite wisdoms of community and a focus group 10 of the youth in community, and quantitative research collecting 400 questionnaires.

The research findings were as follows: 1) Wiangchai municipal distric community wanted to conserve the lanna identities about the lanna thadition monthly, the lanna rituals, the lanna dressings, the lanna foods, the lanna performing arts, and the lanna handicrafts.

2) The patterns for conservation of lanna indenties consisted of 5 mains, (1) to explain the lanna identities were great meaning and importance that collected from the past to present, (2) to open the space for the lanna performing arts and handicrafts, (3) to apply the lanna identities to contemporary and fashionable, (4) the strong leaders should incorporate the part of the community that conserved the lanna identities, and (5) government agencies should supported.

3) The patterns of the participatory communication for the lanna identities conservation were as follows: (1) senders who were the leaders and elite wisdoms of community should be a credible character that was trusted by receivers who were the people in community, (2) message should communicate lanna identities which have been transmitted from the pass to the present, and they were applied to contemporary time, and (3) channel consisted of communication tools which were wire broadcasting, mobile phone, meeting and social media, and communication activities contained communication within groups or community and public communication activities were spread the lanna identities to public.