Vol. 19 No. 1 (2025): January - June 2025

Research articles

• The Marketing Communication Strategies Affecting Consumer’s Decision to Buy Luxury Brand Chanel in Thailand.

  yanawadee maneechots, Kanyarat Hongworranun

  8 - 22

  • PDF

• Storytelling Techniques, Content Creation, and Production by Independent Travel Influencers on the YouTube Platform

  Thanarich Suriyaphonpinit, Kantira Chayawong

  23 - 41

  • PDF

• Content Creator Styles and Influencers Effection to Purchasing Decisions of Golf Equipment

  Nitchan Termvitkajohn

  42 - 54

  • PDF

• Guidelines for Marketing Communication Storytelling of Social Enterprise

  Boonyisa Kaewprapark, Anchalee Pichedpan

  55 - 74

  • PDF

• Factors of Integrated marketing communication and Marketing Mix influencing personal car purchase decisions of users in Surat Thani Province

  Jindarat Rueangrit, Atcharawan Rattanaphan, Tanayu Phuvittayaton

  75 - 92

  • PDF

• Health Communication Model of The Department of Disease Control Through Storytelling Related to Covid-19 on Multimedia with English Title

  Apiphoo Omsin, Kittima Chanvichai

  93 - 114

  • PDF